Kanye West—or should we say, Ye Ye? The controversial rapper, fashion mogul, and professional provocateur has done it again, legally filing to change his name for the third time in a decade.
The Name Game: A Timeline of Kanye’s Identity Shifts
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2004–2021: Kanye West (birth name)
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2021–2025: Ye (a “spiritual rebirth”)
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June 2025: Ye Ye (officially filed in California court)
The paperwork, submitted by his CFO, lists the change as “a reflection of artistic evolution”—but insiders whisper it’s really about:
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Trademark control (preventing copycats from using “Ye” for merch)
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A cryptic numerology obsession (double “Ye” = 22, his “angel number”)
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Trolling the public (because, well, it’s Kanye)
The Internet’s Meltdown
Twitter exploded with reactions:
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“Ye Ye? Bye Bye.” – @HipHopSatire
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“Next year: ‘Yeet’.” – @GenZHotTakes
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“This man has renamed himself more times than P. Diddy.” – @RapHistoryMemes
Even Kim Kardashian reportedly facepalmed when told, while Bianca Censori (his current wife) simply said, “It’s a vibe.”
The Business Behind the Madness
Legal experts note:
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“Ye Ye” is easier to trademark (fewer conflicts than “Ye”).
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His Yeezy brand may rebrand to “Ye Yezy” (patents pending).
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The move could be tax-related (California has loopholes for LLCs under new names).
What’s Next?
Given Kanye’s history, don’t expect this to stick. Bets are already placed on:
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“Ye Ye Ye” (2026)
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“Mr. Ye” (2027)
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A return to “Kanye” for a “redemption arc” (2028)
One thing’s certain: The man thrives on chaos.